We're the local friend you wish you had in Sofia.
Experience Sofia started as an Instagram account sharing the city we love — the mineral baths, the markets, the mountain on the doorstep. Today it’s a growing guide for travellers and new arrivals who want the real Sofia, not the tourist-trap version.
We’re independent, we live here, and we only point you at things we’d send our own friends to.
Sofia deserves better than a rushed listicle.
Most travel content about Bulgaria’s capital is thin, out of date, or written by someone who flew in for two nights. We wanted the opposite: warm, reliable, genuinely useful tips from people who walk these streets every day. The free guides are just the start — city guides you can buy and small, ticketed events are on the way, so we can keep doing this and keep it honest.
How we put a guide together
Why you can trust what you read here.
Every place we recommend, we’ve been to — usually many times, on our own dime. No press trips dictating what we say.
Friends, shop owners, the grandmother who’s made banitsa on the same corner for 30 years. Local knowledge beats a search ranking every time.
No sponsored fluff, no affiliate-bait. If a famous spot isn’t worth your time, we’ll tell you — and point you somewhere better.
Cities change. When a café closes or a new wine bar opens in Kapana, we update the guide — so the tips still work when you arrive.
Where we are so far
Got a question, a tip, or a collab in mind?
We read everything. Whether you’re planning a trip, new in town, or want to work together on a guide or event — drop us a line below, or the fastest way to reach us is a DM.